Promoting your work online is a challenge, because the net is crowded and probably there are many other companies like yours trying to promote their work as well. Therefore, the smartest way to promote your work is to create a blog, because unlike websites, which view static information about what you do, a blog establishes a relationship between you and your prospects and keeps them involved with the promotion process.
Blogs set you closer to your customers, eliminating the barriers between you and them, by introducing a less formal relationship, giving your customers the chance to communicate back to you, and enabling you to lead the direction of your blog according to market needs and changes. With a blog, you can stay up to date and add new articles without going in the time consuming process of updating a website.
It is also easier to follow the posts of a blog, than to follow a website. Customers can subscribe to your blog RSS feed to be updated with your company news, and even though you can add RSS to any website, it is better to use a blog with readymade RSS than to develop RSS for your website. Websites are dead, they are like posters where users read what you say and go, however blogs are alive, they are full of viable content of different types; text, video, audio and photos are content that could be posted easily to any blog making it rich with content and attracting more customers to follow it and read it.
Bloggers with common interests usually gather to form a community, so by having a blog you can be a part of communities related to your product or business, giving you the chance to get even closer to your prospects and to attract more visitors to your blog.
The fact is you can customize a website to include all the benefits of a blog, and to have a control panel that enables you to edit its content frequently. However, it costs a fortune to employ a team to build and maintain your website, on the other hand, a blog gives you all those benefits and flexibility for free, and it can be maintained by you, saving the effort of building a website.
A blog is an easy to build and maintain interactive promotion medium, where you can listen to your customers, address their needs, and provide them with information related to their quires.
May, 06, 2008 1:21 PM